YouTube Insight is a self-service analytic and reporting tool that enables Affiliate Marketing with a YouTube account to view detailed statistics about the audience for the videos that they upload to the site. as described in the following video. I discovered this very useful tool which is loaded with great research data and I find this really useful for my affiliate marketing activities.
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To see Insights on your own videos, sign into your YouTube Account and click your username in the upper right hand corner of the home screen, then select My videos. Click on the Insight tab on the top navigation bar.
To see Insight for other peoples’ uploads, just click the video View count button below any video player on the video watch page. A field will then expand with Insight data for that video.
The data types you can pull include:
Views & Popularity
Examine both an interactive graphical trend line and a heat map of where video views are coming from. You can adjust the period of time display and the continent, country, or even US state.
The marketing video introducing Google TV has attracted 2.7 million video views. At its height, the video attracted around 500,000 daily views.
Understand how people discovered your video. See specifically which search terms on YouTube or Google led the user to your video, which related videos led to your discovery, or which websites embed your videos.
Views for the video mainly came from embedded players on sites such as Google.com, macrumors.com, and engadget.com.
See the age and gender of your audience. You can adjust time and geographical data to explore how your audience differs before, during, or after specific initiative or in specific regions.
The audience was best represented among men and people aged 35-54.
The “Hot Spot” feature tells you which parts of your video are hot and which are cold by looking at bounce and rewind rate to videos of a similar length. At any time point in the video, you can see if more or less viewers are dropping off than on average.
The video holds high audience attention. Video viewership and interest is well above the YouTube average
Observe how many times viewers rate, favorite, or comment on your videos.